After you submit your information to a franchise, website, landing page, etc you’ll be connected with a franchise sales person.
These individuals are compensated by being paid commissions from the franchise system, out of their marketing budget.
You will not pay more or less if you work with a franchise sales person.
The reason why the franchises pay Franchise Brokers these commissions is because they help them to qualify and educate their candidates.
When a franchise does the whole process on their own it can cost up to 3 times more to award a single franchise.
This is because they have to go through many more leads before they find a qualified candidate who matches them and wants their system.